Often neglected and unappreciated in the realm of ecommerce logistics are the boxes and packing in which you send your goods. That arms-length attitude to your cargo containers is reasonable. It’s only a box, right? Not precisely. These custom cardboard boxes, cushioned mailer or plain envelope is the single touchpoint between you and your client for the whole online transaction. Think about it.
Importance of Ecommerce Packaging
A customer browses your website and discovers the product or items they desire. They tap and type a few more times on their keyboard before they submit their order. From there, your fulfilment gear swings into action, selecting and packaging and labelling and sending. You find your customer’s new favorite thingamajig, widget, or gadget, then suddenly, as though by magic, something wonderful happens.
Even if you don’t decide to make jokes, this packaging solution itself is the only other physical object that can create a superb impression on those clients. The packaging you use and the way it is displayed in custom cardboard boxes can’t be laughed at.
So exactly how can you wow those important consumers? You know, the individuals who purchased stuff from your ecommerce store? How can you deliver your goods to them securely and do so without breaking your packing and shipping budget?
Ecommerce Packaging Guide for Newcomers
Learn how to package your ecommerce items in this beginner’s guide. It may sound a little basic, but it’s essential initially to identify the main objectives for your packaging. Also, it’s not always as clear as it may appear.
Your packaging should first and foremost protect the goods or goods you’ve delivered. Even though you’re already aware of this, selecting the right kind of packaging for your goods is crucial if you want them to arrive safely. You wouldn’t send kitchenware in a shoebox or put cosmetics into a container intended for large sacks of dog food.
Sure, they are extreme situations, but you get the concept. If the product is packed properly, there will be no damage, the customer will be satisfied, and you won’t have to go through the hassle of a return. In addition, your brand’s packaging reflects your dedication to customer service and quality.
What About Presentation
How can custom boxes accomplish that, you may ask? It’s all in the presentation. The packing isn’t only about the box in which you can put your items; you have to package your goods with care. Does it contain the appropriate quantity of filler, including the bubble wrap, packing peanuts, kraft paper, and more? The necessary paperwork (receipt, catalogue, incentive offers, etc.)? Also, was it sealed correctly and securely?
Are they tiny insignificant details? Absolutely. If one of those little things went wrong, would the client notice it? Also, definitely. Finally, the container may act as a bereft billboard for your brand. Later on, we explain why this matters. At a base level, your packaging is a chance to promote your brand.
And have it lived on as soon as the custom cardboard boxes or other shipping components are functional. As long as the brand remains front and center, your packaging has another chance to make an impression, regardless of how it finds a second life.
Also, please take a look at how some major ecommerce companies package their goods. Pet supply businesses are famously excellent at package branding, with Chewy’s big blue logo the most apparent. Another company using the box as a billboard is Dinery, a company that sells meal kits. I forgot to mention the biggest, the Amazon. You can easily check its black branded tape and smiling face arrow on the side of every box.
Now that we have that short overview out of the way let’s discuss some details such as pricing, materials, and why ecommerce packaging makes an impact beyond just packing.
Get to know the Cost Considerations for Ecommerce Packaging cost considerations ecommerce packaging. You still have to operate your valuable business even as you get swept up in the branding and design elements. That includes controlling your packing expenses and ensuring you get the most bang for your money.
Much of your shipping and packaging expenses depend on the kind of goods you offer in custom cardboard boxes. Looking back to our previous examples, if you sell cookware or other heavy or oddly shaped goods, you’ll want to invest in high-duty packing and infill that holds those items firmly in place—the more robust the material, the greater the expense, both to purchase and transport.