Instagram is one of the most famous and popular social media platforms with billions of users. Every person nowadays is using Instagram. This app is best for sharing photos and videos. Many people are doing business on Instagram. They are selling their products and services on Instagram.
Each of the brands has an Instagram page that is linked with their website so that if any customer likes their product on Instagram he or she can directly click on the URL and is linked to the website. If you want to get promoted you must set your bio and fill in other fields given on your Instagram profile.
If you want your customer to contact you, you must give your contact information in your bio. Many people search for the local brand close if they need any product or services. So Instagram has provided the best features for the brand to use location tags to enhance their business. For example, if somebody wants to get a product urgently from a nearby brand, he/she will search and the brands nearby will open to provide their services. This is the advantage of using location tags for different brands.
Example of location Tagging:
If you want to be found by the people nearby you, you make sure that your location is correctly tagged. For example, if you have a flower shop and your shop contains many flowers of different genres. You want people who visited your city to come and take a look at your shop. You post different pictures and videos to motivate people to visit your shop. At this time location tagging helps you a lot. Through location tagging, your flower shop will be easily found. Once your post is published you can see the location tag on the top of the post from there you can set the location of your brand.
Add a location tag on your new post:
When you post something new you first use a lot of different features provided by Instagram and then upload on your feed. You can tag different people on your post and can even give captions. Always keep the caption short because most people don’t have enough time to read the caption and they just skip your post.
Before posting on the Instagram location tag will automatically appear. When you tap on the location tag you will get a lot of different places you can select the location you post every time. In this way, your location will be added to your post.
Different ways to add a location:
There are many different ways through which you can add the location on your post. Some of them are mentioned below.
- First of all, if you want to give location on your every post all you have to do is to enable your location. Go to the setting you will see the privacy option tab on that and enable location services.
- Once you turn on your Location and find your brand location after you get the location, set that location on your post so that customers can easily find you.
- The next step is that you must choose the category for your location. For example, if you have a pizza shop you will pick the category restaurant.
- After selecting the category you have to select your physical location it is best if you are present at the location of your shop.
- You can also give location tags in your Instagram stories. If the people will see your story appealing they will come to your location to visit your shop.
Benefits of using Location Tags:
When you use location tags on your post you will get more engagement. Using the location tag is one of the best ways if you want to increase your brand exposure and target people in a specific area. When you give the location tag when the followers will search for the location they will get the location of your brand if you are nearby. Location and hashtags work the same.
When someone searches for a flower shop nearby, he/she will find your shop. If the Instagrammers or bloggers are searching for a flower shop and find your flower shop more amazing and appealing they will post on their profile about your shop and will promote your business in this way you can get more followers and likes. So the location tagging is best to improve your business and to attract local customers.